When our clients walk the talk, we get inspired. This past September, our client, Westcor, took a huge step forward by launching Building a better community: A Westcor people-first initiative. It was our privilege to help them kick off this long-term initiative with a great event, rallying their business and trade partners to raise over $12,500 towards bully prevention.

This is the kind of stuff we live for, working with community-minded businesses to create a positive impact on the people of our city. This initiative is an excellent example of an organization seeing a way to make things better, taking action, finding a way to make things better for everyone – and not being afraid to shake things up while you’re at it.

Living your purpose, to the extent that Westcor does, allows Corporate Social Responsibility to flow naturally. Anybody can throw together a fundraiser, but when it’s aligned with the purpose of your company it conveys an authenticity that allows people to feel a genuine connection with what you’re doing.

Knowing your organization’s purpose helps you gain a deep understanding of your organization’s reason for being. Living your purpose makes you relatable and demonstrates that you understand and appreciate the things that are important to your employees, partners, investors, and customers. In an era of short attention spans, creating these connections means people don’t have to think about what you’re doing, they can feel what you’re doing.

It’s an ongoing thing. Here at FLM we are continually evaluating and re-evaluating what we are doing and how it relates to our purpose, and we are always working with our clients to do the same. Having these conversations ensures we’re all moving forward. Corporate Social Responsibility, done well, is about connecting to your purpose, bringing people together, and creating impact.

How is your organization living its purpose?

“Take your protein pills and put your helmet on…” David Bowie // Space Oddity

For clients who aren’t quite ready to have a marketing team on retainer but still want the benefits of having a solid, strategic marketing foundation, the LIFT program includes everything you need to market your business effectively and achieve your business goals right from the start.

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