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Our goal is to raise $100,000 for frontline healthcare workers. And we need your help!

Help us spend 2022 celebrating our frontline healthcare workers and ensuring these important people feel loved and appreciated. Regardless of what’s happening in the world, we want them to know they have a strong community behind them that recognizes and appreciates everything they’ve done and continue to do for us.

About #AllHeart2022.

At Forward Level, our purpose is to move people forward. As we approached our tenth year in business in September 2021, we thought a lot about all the support we've received over the past decade. We wanted to recognize this milestone by giving that support back to our community and celebrating others. That’s how our All Heart campaign was born.

Our Latest Initiative - The All Heart Hockey Pool

We’re on a mission to create the biggest hockey pool in Calgary! All proceeds will go towards the All Heart Campaign to provide acts of kindness to frontline healthcare workers.

First – Visit to donate as much as you want to the All Heart Campaign (min.$25 for the entry fee) using PayPal or a credit card.  

Second - Register your team at Password: allheart

It’s quick, easy and fun to fill out, and perfect for any level of hockey fan!

All entries must be received by 11:55 pm MDT on November 30, 2022.

Keep checking your emails for updates on the pool and all the latest news from the All Heart Campaign!  

Amount Raised/Distributed as of April 20, 2023

Click here to visit our transparency page to see where the distributed funds have gone so far.


Amount Raised



Amount Distributed


Frontline healthcare workers
have inspired us all.

Since the beginning of the pandemic, we’ve faced a lot as individuals and as a community. It hasn’t been easy, but it’s the moments of togetherness, inspiration, and generosity that have shone brightest and represented the true heart of our community. This heart has been none more apparent than in the selfless work of our frontline healthcare workers. Through it all, they have been there for us and taken on the unimaginable. As they continue working as hard as ever, we take it as our responsibility now to be there for them.

Purchase an All Heart shirt and show your support.

Designed in collaboration with Pluto Apparel, 100% of the profits from every shirt sold go towards providing acts of kindness to frontline healthcare workers. Order one for yourself, your friends, your family, or your team.

About the All Heart design

Canada's frontline healthcare workers are “all heart” and the inspiration behind the design. Each colour represents an admirable quality of frontline healthcare workers: compassion (pink), perseverance (blue), optimism (yellow), and dependability (green). The design incorporates intertwined bandages to make four hearts oriented in a cross, communicating a message of healing, connection, strength, and a community coming together.


How It Works

Help us fill the All Heart fund

Through the sales of our All Heart shirts,
direct donations, upcoming initiatives, and
sponsorships and partnerships, we’ll raise money
toward our fund for frontline healthcare workers.

Follow our progress

As we fill the All Heart fund, we’ll update
our transparency page so you can
keep track of everything we’ve raised
and how every dollar is used.

Nominate a frontline healthcare worker

If you know an individual or group of frontline healthcare workers in Canada who could use an act of kindness, nominate them here and we’ll do our best to make it happen!

#AllHeart2022 is more than a shirt. Check out all the special initiatives and limited-run products below.
A portion of every sale will help us give back to frontline healthcare workers.

The All Heart Shirt:
Forward Level + Pluto

100% of the profits of each All Heart shirt sold will go towards helping us provide acts of kindness to frontline healthcare workers.

Coming Soon:
Forward Level + Village Brewery

Stay tuned for more details on our special collaboration with Village Brewery for our All Heart initiative.

All Heart Socks:
Forward Level + Friday Sock Co.

Profits from these socks will go towards the goal of $100,000 used to provide acts of kindness to healthcare workers.

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Direct donations to the All Heart fund can be made through PayPal. All donations will go towards providing frontline healthcare workers with acts of kindness.


Can I partner with Forward Level on an initiative?

If you would like to participate as a sponsor for a future initiative or have an idea for an initiative we can collaborate on in 2022, reach out! We can’t wait to hear from you.

How do I help raise money for frontline healthcare workers?

First, thanks so much for wanting to give back. There are a few ways you can help:

  • Purchase: A portion of sales from every All Heart shirt, All Heart socks, and VIP Golf Experience will go towards providing frontline healthcare workers with acts of kindness.
  • Donate to the fund: Help us fill the All Heart fund by donating directly
  • Donate acts of kindness: You can donate goods or services (gift cards, movie tickets, coffee vouchers, etc.) to frontline healthcare workers by contacting

How do I nominate a frontline healthcare worker?

If you know an individual or group who deserves to be celebrated, nominate them here! Or, if you have an idea for an act of kindness you'd like to deliver, tell us how we can help you create that special moment. Together, we can ensure as many frontline healthcare workers as possible get the recognition they deserve.

I want to help in other ways.

If you have an idea of how to pay it forward that you don’t see mentioned here, let’s chat about it! You can also use #allheart2022 on social to spread the message, share how you're giving back, and share stories of frontline healthcare workers who have made a difference.


For all other inquiries, nominations, or other communications, please contact

Thank you to our partners.